Heart overtakes Radio 2 to become UK's biggest radio brand
Heart is now the biggest radio brand in the UK.
Heart is now the biggest radio brand in the UK, having overtaken BBC Radio 2 in the latest official RAJAR figures, out today.
The national station celebrates another new record with 13.4 million weekly listeners, adding nearly 1 million listeners in the last year.
Heart Breakfast with Jamie Theakston and Amanda Holden is the UK’s largest commercial breakfast show with a record-breaking 4.3 million listeners.
In contrast, Radio 2 has lost 360,000 listeners to the breakfast show, since Zoe Ball left in December.
James Rea, Chief Broadcasting & Content Officer at Global, said: “What a moment it is for a commercial radio brand to be the most popular in the UK. I couldn’t be more proud of the team at Heart for all their hard work, and it’s so fantastic to see it come through in these results. Radio in the UK is thriving and it’s brilliant that Global’s brands are driving the growth. I’d like to take a moment to say a massive thank you to everyone who has helped us reach the highest market share in our history.”
Elsewhere, other Global stations like Radio X and Capital have also enjoyed bumper listening figures int he last quarter.
Capital Breakfast with Jordan North, Chris Stark and Siân Welby reaches a huge 2.8 million listeners, up 8% and 215,000 listeners year-on-year
Smooth celebrates with 7.8 million weekly listeners
An eighth record-breaking quarter for the Radio X brand, now reaching 2.5 million weekly listeners, with 1 million listening to Chris Moyles at breakfast.
More people are listening to Classic FM as it increases its audience to 4.7 million weekly listeners.
Listen to Global stations on the free Global player app.