ITV2 unveils 2025 Big Brother trailer
ITV has unveiled a fresh new promotional campaign for the highly anticipated return of Big Brother. The teaser, set to debut on ITV2 tonight, features the voice of Big Brother with a bold warning: “The game is changing. Big Brother is here to play.”
After a run of hit seasons that pushed the franchise past 100 million streams on ITVX, the pioneering reality experiment is back this September for its third outing on ITV2 and ITVX. Viewers can look forward to an extended seven-week run filled with drama, strategy, and surprises.
Familiar faces AJ Odudu and Will Best are once again at the helm, introducing audiences to a brand-new batch of contestants from across the UK. These housemates will move into the iconic Big Brother house, which has been given a stylish makeover to set the stage for weeks of alliances, rivalries, and chaos.
Watch the new trailer for Big Brother 2025
This series promises fresh twists, high-stakes tasks, gripping nominations, and live evictions as the housemates battle it out for victory — and a transformative cash prize.
The main show will be followed nightly by Big Brother: Late & Live, offering fans exclusive content, heated discussions, and celebrity panel commentary.
In addition, the legendary Big Brother: Live Stream is making its long-awaited comeback. Broadcasting every night on ITVX, it allows die-hard fans to tune in after Late & Live and witness the drama unfold in real time, well into the night.