Big Brother Live Launch WILL air on ITV1

ITV have done a u-turn and WILL air the the Big Brother Live Launch on ITV1 this Sunday after-all.

However, it comes with a twist, as the show won't air live. Instead, ITV1 will repeat the launch show at 10.40pm. Fans can catch it completely live though at 9pm on ITV2 and ITVX.

AJ Odudu and Will Best return as hosts, and they'll welcome in members of the public to live in the iconic house. Everything they do will be filmed, and broadcast in an ITV2 show Sunday to Fridays, with the live feed and sister show Late & Live also returning.

The global television phenomenon made a triumphant return to UK television screens in 2023 on its new home - ITV and ITVX. Big Brother and Celebrity Big Brother alongside the iconic Live Stream and Late & Live companion show, has now been streamed an enormous 96 million times on ITVX.

Paul Mortimer, Director of Reality Commissioning and Acquisitions said, “Big Brother programming has firmly established itself across ITV's platforms and become a favourite with our viewers. Together, Big Brother and Celebrity Big Brother have grown audiences on ITV1 and ITV2 and amassed almost 100 million streams on ITVX. We’re therefore very excited to be able to throw open the House doors once again for another series of both Big Brother and Celebrity Big Brother in 2025 which are sure to promise more unmissable entertaining and captivating moments.”

Katy Manley, Managing Director of Initial, said: “We are so excited to be coming back with more Celebrity Big Brother and Big Brother. Both series have really resonated with audiences, and we can’t wait to make more. As always, viewers can look forward to Big Brother keeping Housemates - celebrities and civilians alike - on their toes.”